Winning beyond cost — The future of Western EMS (EU + US)

Western EMS leaders in Europe and the United States are facing the same squeeze: slower growth, more price-led competition, and intensifying global capacity shifts. Margins are under pressure—especially in high-mix and NPI-driven environments.

Keiron is hosting a short 20-minute C-level briefing to share what we’re seeing across the market and the most practical levers EMS leadership teams can use to strengthen profitability and execution speed—without betting everything on scale.

Date: February 11th, 2026

Time: 16:00 CET (10:00 Eastern Standard Time)

Speaker: Paul Rooimans, 35 years C-level experience in PCBA electronics manufacturing

Format: Live online webinar (Zoom)

What we will cover in 20 minutes:

The 4 structural pressures reshaping Western EMS economics
The “beyond cost” playbook: speed, flexibility, and differentiation in high-mix
Where digital solder paste deposition changes the margin equation (setup, changeover, NPI velocity, repeatability)

If you’d like to join, please, register.

If someone else in your team owns SMT strategy / NPI / operations excellence, feel free to invite them.